Outstanding campaigns need strong online visibility.
ServicesOnline Marketplace Management
Online Marketplace Management
We help your products stand out on digital marketplaces
Your online point of sale, managed and optimised for visibility and sales.
With e-commerce now a central pillar of retail strategy, online marketplaces aren’t just another sales channel: they act as the digital equivalent of the shop floor, where products are discovered, compared and ultimately purchased.
While you may know us as experts in providing physical point of sale solutions, our dedicated team of Online Marketplace Experts has years of experience in optimising our global customers’ online marketplace presence. Think of it as your online point of sale.
Helping your brand perform on online marketplaces
Our online marketplace team works with you to present your products on digital marketplaces such as Amazon, MediaMarkt or Otto, reducing your workload in e-commerce, strengthening your brand presence and increasing sales. From product placement, content management and monitoring, to advertising, store management and translation, we make sure your brand positioned effectively across all relevant platforms.
Our services
Product placement
Optimized product listings are key to attracting potential buyers and converting them. We take a comprehensive approach to review and enhance your placements, paying particular attention to titles, bullet points, product descriptions, and images. We also ensure that your listings are mobile friendly, as many shoppers use smartphones for online shopping.
Brand store creation & optimisation
If you have multiple products on sale, we help you create and optimise your brand store to provide a cohesive shopping experience for your customers. Presenting a single, cohesive brand experience on your chosen online marketplace helps build trust, making it easier for your customers to explore your products and make confident purchasing decisions.
Amazon A+/A+ Premium Content
Amazon offers 2 types of enhanced content placements, A+ content and Premium A+ content, with features that allow brands to make use of visual storytelling and additional product and marketing content on their product pages, to engage and help convert potential customers. Our A+ / Premium A+ Content creation or optimisation includes initial testing, screening and revising of existing data, followed by creation of the A+/Premium A+ content to a consistent, Amazon and brand compliant standard.
Online marketplace advertising
Paid online advertising can be a powerful tool on marketplaces to attract new customers and increase sales.Our team can help you navigate and implement the different advertising options, from individual sponsored products to fully integrated PPC campaign management.
Marketplace SEO and monitoring
Marketplace algorithms rely heavily on structured data and relevant keywords. We continuously monitor and optimise your product listings to improve your products’ search visibility, identify discrepancies or changes on the platform and maintain the quality of your content.
Other online marketplace services
We also support you with further online marketplace services such as Q&A management, translations, product localisation to relevant markets and wider campaign management.
Why work with us?
We treat your marketplace listings as digital POS. By combining strong technical knowledge, structured product information and clear messaging and visuals, we create content that engages customers and increases sales.
Creative and technical expertise in one team
Our team combines creative content development with technical marketplace SEO, advertising and platform knowledge.
Multilingual support for international marketplaces
Our native speakers support international product listings across multiple languages and regions.
Consistent brand presentation across channels
We can align marketplace content with your wider marketing campaigns, ensuring your messaging appears consistently across in-store displays, advertising and online marketplaces.
FAQs
Here you’ll find answers to some of the common questions about our online marketplace management service. Need more information or want to discuss a specific project? Please get in touch with our team. We’ll be happy to help.
Our main focus is Amazon, the largest online marketplace worldwide, but we also support platforms such as MediaMarkt, Saturn, Otto and other regional marketplaces.
Yes. We can review your existing product listings, identify opportunities for improvement and update elements such as titles, images, keywords and product descriptions to increase visibility and conversion.
A+ content adds additional features to standard product listings such as rich text, images, comparison charts and mobile-friendly modules. Premium A+ content expands on this, with additions such as larger visuals, multiple video modules and interactive elements. Well-designed and set-up product listings that use A+ and Premium A+ content will provide the customer with a visually captivating page and more detailed product information, which in turn will increase your customers’ confidence and generate more conversions for you.
This might also interest you
We shape early ideas into campaign concepts ready for real-world rollout.
We prepare artwork that stays accurate across formats, materials and markets.
We keep complex campaigns on track with one coordinated support team.