Christmas in July: Time to Start Preparing for Your Festive In-Store Marketing Campaigns

The sun is shining, the temperatures are rising and most of us are thinking about summer holidays… but we have an exciting announcement to make: Christmas is just around the corner! While we might not be ready to put up the Christmas tree quite yet, Christmas in July is now often celebrated on the 25^th of July to mark the countdown to the big day. With only five months left until the festive season, now is a good time to start planning your Christmas in-store marketing campaigns.

At ARIAN, we’re here to help you make the most of the holiday season by providing end-to-end support, from conceptualization to production and delivery of your festive campaigns:

Embrace the Christmas Spirit early:

The joyful anticipation leading up to Christmas is undeniably one of the aspects that make this time of year truly magical. Launching your festive in-store marketing campaign early offers a unique chance to harness this excitement of the upcoming festivities. The earlier you start to plan and execute your campaign, the easier it will be to extend this festive atmosphere far beyond the holiday season, leaving a lasting and delightful impression on all who visit your stores.

Pick a theme

Classic red, green and gold, or a modern twist? Not sure yet what your focus will be? Our team of creative experts can support you during the concept and design phase of your campaign. We understand that every business is unique, so we work closely with you to develop a customized concept that aligns with your brand and resonates with your target audience. Whether you need a full concept or just an adaptation of your own campaign to suit your shops’ needs, we have the expertise to make your vision a reality.

Prepare your decorations

Once your concept is finalized, it’s time to bring your campaign to life. From eye-catching window and point-of-sale displays and banners to vibrant signage and promotional materials, we have the technology and resources to produce and print high-quality, striking visuals that will captivate your customers. We offer a wide range of printing and finishing options which can be tailored exactly to meet the needs of your campaign, and if you are selling to multiple markets, we also offer translation, transcreation and localisation services to ensure that your message resonates with all your customers.

With over 45 years of experience in point of sale and out-of-home marketing, we can help you create a unique shopping experience that sets you apart from your competitors and draws your customers’ attention, increasing foot traffic and encouraging sales during this important time of the year.

Make sure everything is ready for the big day

Ensuring a smooth and efficient logistics and delivery process is crucial when it comes to implementing your Christmas-themed displays. At ARIAN, we understand the importance of timely, coordinated and reliable delivery, so our team of logistics professionals will handle every detail to make certain that your marketing materials reach their destination in time and in pristine condition, no matter if you have a single location or a multinational network of stores.

Don’t wait till the last minute:

Christmas in July is the perfect occasion to start thinking about planning your in-store marketing campaign for the upcoming festive season and ensure a memorable shopping experience for your customers. Don’t wait until the last minute; by starting early, you can ensure a smooth and stress-free campaign process and an execution exactly how you envision it.