Need to stand out online? Our Online Marketplace Experts can help
E-commerce has become one of the most important retail channels for global business. In 2021, in Germany alone, e-commerce accounted for 190 billion Euro in sales1, with the value of the total e-commerce retail revenue in Europe estimated at over 685 billion € in 2022 by Statista.
Especially during the Covid-19 pandemic, with shops closed and customers being restricted in their movement, e-commerce has grown significantly. Statista evaluates that 53% of shoppers in the EU now also shop online. To put this in numbers, in 2020 the 5 biggest e-commerce markets in Europe (Germany, United Kingdom, France, Italy and Spain) accounted for over 227 million e-commerce users.2
But did you know that research indicates that 44% of all product searches now start on online marketplaces such as Amazon and eBay? This represents the largest online search share, with search engines such as Google only accounting for 19%, and brand websites only coming to 9%. In Germany, this even goes up to 56% of shoppers starting their search on an online marketplace.3
This means that nearly half of the customers that might be searching for your product online, will start off on an online marketplace, rather than going directly to your website or online portal. Therefore, presenting your products on these marketplaces in the best possible way becomes one of the most important factors in encouraging consumers to purchase. This is where we can help.
Why is the presentation of your products on online marketplaces important?
With consumers relying on marketplaces much more than on the retailers’ own e-commerce platforms, searches naturally move away from brand names and towards product descriptions, categories and benefits etc. This means that your products’ associated content on online marketplaces such as photos, descriptions, videos and recommendations & reviews etc,. play the crucial role of convincing your customers to buy. Not only does this information need to be accurate and complete, but it needs to appeal to the customer. But with potentially hundreds, or even thousands of products to list on different marketplaces, have you got the expertise, time and resource to stand out from the crowd?
ARIAN can help
While you may know us as experts in providing physical point of sale solutions, our dedicated team of Online Marketplace Experts has years of experience in optimizing our global customers’ online marketplace presence. You could think of it as digital POS.
We support companies in presenting their products on digital marketplaces in order to reduce their workload in e-commerce, strengthen brand presence and increase sales. We help you to ensure that your products are positioned on the marketplaces according to your ideas and wishes to attract your customers.
With a perfect combination of technical and creative skills, as well as native speakers in German, English, French, Spanish and Italian, we can reliably roll out your products on different marketplaces across the world through established, software-supported workflows.
What do we offer?
Amazon is the biggest online marketplace in Europe, and a main focus of our services, but we also support our customers on product placements on other, more local, online marketplaces such as MediaMarkt, Saturn and Otto. We are also happy to support you with any other marketplaces you might already be selling on.
We offer Amazon marketplace services such as:
- Amazon product placement
- Amazon product cataloguing or optimisation
- Amazon advertising
- A+ / Premium A+ Content
- Campaign management
- Brand store
- Amazon SEO
- Translation
- Monitoring
- Consulting & strategy
- Marketplace Q&A management
As well as the equivalent for other marketplaces.
If you would like to know more about our services, and to find out how we can support you, why not get in touch with us today at +43 3112 3171-0 or send us an email to OME@arian.com?
For over 45 years we have been storing, fulfiling and shipping our customers’ products around the world. Find out how we can leverage this unique set of skills and understanding of global fulfilment and logistics to give you an outstanding 3rd party logistics solution
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